Two leading Industry giants have backed the idea to "eradicate" the term insurance broker as the customer demand continues to evolve. 

Broking as a role will always be a fundamental part of the industry but customers are becoming increasingly more prepared to pay more for a better service than just getting the cheapest cover available (broking by definition means getting the best price)

Customers are happier to pay for a trusted advisor through the process of buying insurance to ensure they have the right product and are educated in what that product does for them. 

Perhaps 'risk consultant' will have a positive impact on the "trust image" that seems to be an ever present problem for brokers.