Data privacy affects us all, as consumers and business leaders. But who is driving the outcome? Is it a legal issue, a technological...
Helen is a highly experienced Data Strategy professional with extensive business and technical expertise. Having established her reputation as the UK’s foremost Oracle RDBMS technical solution designer, she then specialised in building Consumer facing Loyalty and Marketing solutions.
Over the last 30 years she has worked in a variety of roles, all of which were focused on achieving practical business solutions to the challenges of managing highly complex and personal consumer data. She has experience in delivering Business Intelligence, Corporate Information Management, CRM, Customer Insight and Data Strategy solutions across multiple market areas including FMCG / Retail, Telecoms, Publishing, Travel and Financial Services.
Helen was the Chief Architect and Technical Director for dunnhumby at start-up, responsible for delivering all of the data solutions for this Global loyalty company, and has subsequently enabled several major European organisations to effectively manage and utilise their customer data.
Her technical career has covered design and delivery of traditional data warehouses, insight solutions and the integration of ‘Big Data’ capabilities with real-time personalisation capabilities.
More recently Helen has become a recognised influencer within the debate on Data Privacy, participating in pan-european and global advisory panels, speaking on the need to ensure that any data solutions take account of the consumers needs and desires.
Helen’s strengths include:- Customer focused and business priority aware- Logical and statistical approach to using data to solve business issues - Strong Digital Marketing, Data Management, Budget Planning and Project Management skills- Established influencer within pan-european data privacy groups, with extensive industry contacts
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